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Ted Baker is a British clothing retail company known for applying twists to their products, and has become a UK designer label through word of mouth rather than advertising.

Ted Baker's managing director Ray Kelvin started his first store in March 1987 in Glasgow, quickly followed by Manchester and Plymouth and Nottingham.

Initially Ted Baker exclusively offered men's dress shirts, and offered dry cleaning with every shirt they sold. Kelvin had limited funding available, so rather than advertise, he relied on word of mouth and the creation of a personality to anchor the brand.

In 1995, Ted Baker launched a new range, Ted Baker Woman.Ted Baker has since become a global brand, which produces men's, women's and children's clothing.

The company also produces fragrances, eyewear and accessories. It sells a range of cosmetics under the name Ted Baker Bodywear; these are marketed exclusively through Boots in the UK.